The Strange Social Science of the Color Red

Red shows confidence, strength, a woman that knows what she wants….!

TIME

When it comes to sex and women, red is the first color you think of, right? Red lips, red lingerie, red dress. Studies show men perceive women who wear red on dating profiles as both sexier and more open to a sexual encounter.

Red, it seems, sends a very clear message—about sex. And now scientists add to the scarlet sex literature with this piece of data, which we reported on earlier, in the Personality and Social Psychology Bulletin – turns out it’s not just men, but women too who see women who dress in red as more overtly sexual and open to having sex. Not only that, women perceive other women who sport red clothing as sexual rivals (i.e. after their mates), which raises their competitive instincts and leads them to think negatively about their ability to maintain relationships and be loyal.

What? Does that mean every time I grab…

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