Lost amidst usage-based pricing and ISPs, MBs and GBs, many U.S. customers are unaware of just how much data they consume, and they are in turn purchasing plans with unnecessarily robust allowances, according to a new report.
The findings come by way of a preliminary report released Tuesday by the U.S. Government Accountability Office (GAO). The GAO conducted a survey about usage-based plans (UBPs), in which consumers pay for a capped amount of data. Such plans are offered by various Internet service providers (ISPs) of wireless and wireline (e.g. at-home broadband) services, including AT&T and Comcast, among others. Consumer focus groups and interviews with top ISPs and industry experts revealed that customers may tend to overestimate data usage of common activities, or on the other hand, underestimate usage and unknowingly exceed data caps.
One wireless provider interviewed by the GAO indicated that only a small percentage of users are on…
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