Amazon turns to brick-and-mortar to sell its cloud (again)

I’ll stick with my Apple iCloud ……


This fall, Amazon Web Services plans to re-open a pop-up loft in San Francisco’s South of Market to strut its stuff for the heavy concentration of programmers and software developers in the area. Or just offer them a copacetic place plus candy and beer! to work on their own. As for the king of e-tail using a physical location to sell cloud, well I’ll leave the ironic commentary to others.

Dates for the engagement were not disclosed. [company]Amazon[/company] previewed the loft in June and says it’s bringing it back due to popular demand. It probably doesn’t hurt that the Google Compute Platform is now fully available and [company]Google[/company] has a heavy presence in the area.

Per the AWS blog, people can come to the loft to:

  • Meet 1:1 with an AWS technical expert.
  • Learn about AWS through product sessions.
  • Gain hands-on experience through instructor-led Technical Bootcamps.
  • Sharpen your AWS skills through self-paced, hands-on…

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