Ah, Derek Sanderson Jeter, the unassuming kid from Kalamazoo, Michigan, who broke into the bigs at age 20 in 1995 then spent the next two decades becoming a baseball icon before playing his final home game at Yankee Stadium this Thursday (a weekend series in Boston ends his career for good).
Ah, Derek Jeter, otherwise known simply — and regally — as The Captain, a superstar on the diamond and the smoothest of operators off it.
Ah, Derek Jeter, perhaps the most marketable baseball star of all time, the player whose pinstriped number 2 shirt is the best-selling baseball jersey in history.
And now we’re finally getting somewhere.
When Gatorade released a breathless Jeter tribute last Thursday, it wasn’t even the first hashtag-brand to put out a lengthy, glossy YouTube spot full of soft lighting and cliched NYC imagery in honor of Jeter.
Nope, Nike beat Gatorade to that punch way back in July, before Jeter’s final All-Star Game. (Final season, final All-Star Game — we can only assume some enterprising ball-boy will frame the newspaper Jeter reads during his Final Yankee Stadium B.M., but haven’t fact-checked this to be sure.)