Finally, Say Goodbye to Derek Jeter and the Longest Goodbye in History


Ah, Derek Sanderson Jeter, the unassuming kid from Kalamazoo, Michigan, who broke into the bigs at age 20 in 1995 then spent the next two decades becoming a baseball icon before playing his final home game at Yankee Stadium this Thursday (a weekend series in Boston ends his career for good).

Ah, Derek Jeter, otherwise known simply — and regally — as The Captain, a superstar on the diamond and the smoothest of operators off it.

Ah, Derek Jeter, perhaps the most marketable baseball star of all time, the player whose pinstriped number 2 shirt is the best-selling baseball jersey in history.

And now we’re finally getting somewhere.

When Gatorade released a breathless Jeter tribute last Thursday, it wasn’t even the first hashtag-brand to put out a lengthy, glossy YouTube spot full of soft lighting and cliched NYC imagery in honor of Jeter.

Nope, Nike beat Gatorade to that punch way back in July, before Jeter’s final All-Star Game. (Final season, final All-Star Game — we can only assume some enterprising ball-boy will frame the newspaper Jeter reads during his Final Yankee Stadium B.M., but haven’t fact-checked this to be sure.)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s