Since joining Facebook, Instagram is getting more and more love from big brands

Gigaom

The number of big companies posting once a day on Instagram has doubled in the past two years, according to a new report out from social analytics company Simply Measured. In 2012 only 54 percent of the top brands — like Coke, McDonalds, and GE — had an Instagram account, but 86 percent of them have one now. As the application has matured, with a little help from Facebook, the adults of the advertising world have cottoned onto the opportunity.

Simply Measured chart tracking number of brands on Instagram (blue bars) and average views per Instagram post (orange line) Simply Measured chart tracking number of brands on Instagram (blue bars) and average engagement on brand’s posts per month (orange line)

Simply Measured did its study by looking at the Interbrand 100, a metric used in the advertising community to determine the strongest brands every year (a bit like U.S. News and World Report’s college rankings). Simply Measured looked at every single post made by these 100 brands on Instagram in the last financial…

View original post 141 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s