Jawbone’s next move: selling fitness trackers to businesses

Gigaom

Jawbone has started a program for businesses offering them bulk discounts on Jawbone fitness trackers.

The new service, UP for Groups, will give corporate customers a price break on big orders of fitness trackers. For companies with more than 10 people participating, there are a few new software features as well. For instance, your band of coworkers can be organized into a group, with an administrator who can dole out challenges and customized messages. Participants can look at the group’s aggregated stats and participate in group-wide step contests.

Jawbone UP Move Jawbone UP Move

UP for Groups works with the Jawbone UP 24 and the still-unreleased UP 3. But many businesses will likely opt for the entry-level UP Move, which costs $50 at retail.

Don’t worry: Your colleague in accounting won’t be able to look at your specific sleep totals or daily activity. Jawbone promises that no administrator can see personal…

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