Netflix Helps You Trick Kids Into Thinking Midnight Came Early With An On-Demand Countdown


Netflix, with a nod and wink to weary parents everywhere, has introduced a clever way to trick the kids into thinking New Year’s Eve came early. The service is offering a three-minute long countdown to the New Year featuring DreamWorks’ animated characters – King Julien and friends – which parents can call up any time they choose. The idea is to offer families a way to celebrate the New Year’s Eve together, so parents can then shuffle the little ones to bed and the grown-up drinking (or whatever!) can begin.

It’s quite the funny little feature, and Netflix is playing up the “fool your kids” angle in its press release announcing the “Dance Party” and countdown. The company even went to the trouble of commissioning a survey which found that more than a third of U.S. parents already actively try to trick their kids into thinking midnight came early, doing things like…

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